Ourkraut is giving sauerkraut the glow-up it deserves.

FOR IMMEDIATE RELEASE

OURKRAUT DEBUTS AT NOSH LIVE 2026, GIVING SAUERKRAUT THE GLOW-UP IT DESERVES

VENICE, CA — Sauerkraut is getting a rebrand. LA-born fermented foods startup brings European tradition, modern gut-health culture and a whole lot of pink to Nosh Live

Ourkraut, a bold new fermented foods brand born in Venice, California — the epicenter of cutting edge wellness, biohacking and healthy living — is making its official industry debut at NOSH Live 2026.

Rooted in ancient fermentation tradition paired with inventive global flavors inspired by founder Gaby Aziz’s travels through 80+ countries, Ourkraut is setting out to take one of the world’s oldest functional foods from the back of the refrigerator to the center of modern wellness conversation.

“Fermented cabbage has been around for thousands of years. It didn’t need reinventing — it needed better PR,” says Aziz. “I grew up in Poland, where fermentation wasn’t a wellness trend; it was simply how we ate. Ourkraut brings my family tradition into the world I live in today in Venice, CA, where everyone is talking about the gut-mind connection, longevity and biohacking. Frankly, fermentation was my late grandma’s ultimate biohack. This is the intersection of Eastern European ancient tech and cutting edge functional medicine trends of Silicon Beach.”

With its unapologetic tagline “Ourkraut is better than yours,” bold pink identity and naturally fermented kraut with minimal organic ingredients, the brand is bringing new energy to a category that hasn’t so far received the same long overdue cultural makeover as kombucha, functional beverages and other wellness products.

Think more hot-pink buddha bowl take on an old beige staple for the social media generation.

Ourkraut also has a social mission: a portion of future profits is intended to support the Kraut Fund (previously Heart Core Fund), Aziz’s nonprofit creating meaningful travel and wellbeing experiences with fermentation workshops for underserved communities.

MEET OURKRAUT AT NOSH LIVE

Ourkraut will make its first public industry appearance at NOSH Live 2026, where buyers, distributors, media, potential partners and fermentation obsessives can meet the team, sample the kraut and get an early look at the brand ahead of its broader market launch.

MEDIA / BUYER INQUIRIES

Gaby Aziz, Founder & CEO

ourkraut.com

Instagram: @ourkraut