FITAID Brings a Fresh Take on Energy to Whole Foods Market with Two Exclusive Flavors

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FITAID Brings a Fresh Take on Energy to Whole Foods Market with Two Exclusive Flavors

Dragon Fruit Fusion and Tropical Breeze headline a seven-product rollout at 517 locations nationwide, bringing green tea caffeine, zero sugar, and 14 vitamins and nutrients to the energy aisle.

SANTA CRUZ, Calif., November 5, 2026 — Energy is everywhere. FITAID believes what goes into it deserves more attention.

LIFEAID Beverage Co. is launching two Whole Foods Market–exclusive FITAID Energy flavors, Dragon Fruit Fusion and Tropical Breeze, as part of a seven-product rollout this month at 517 Whole Foods Market locations nationwide.

Each exclusive flavor delivers 150 mg of caffeine from green tea, zero sugar, and 14 vitamins and nutrients, without sucralose, aspartame, erythritol, synthetic caffeine, artificial flavors or dyes. Naturally sweetened with monk fruit and stevia, the new flavors bring FITAID’s fitness roots and thoughtful approach to ingredients to more everyday occasions.

For FITAID, the opportunity extends beyond the energy aisle. As shoppers look more closely at what goes into their drinks, the brand is bringing a clear perspective to the category: ingredient choices should be as intentional as the routines those drinks fit into.

“Consumers shouldn’t have to choose between the energy they want and ingredients they feel good about,” said Aaron Hinde, Co-Founder and President of LIFEAID Beverage Co. “We’ve spent 15 years building beverages rooted in fitness and thoughtful ingredient choices. These Whole Foods Market exclusives bring that commitment to more people and more moments—from a training session to a packed afternoon. That’s FITAID Fit for Life: fitness as a foundation for a fuller, richer life.”

Joining the two exclusive Energy flavors are three FITAID Creatine ready-to-drink beverages and two FOCUSAID nootropic beverages, expanding the assortment across energy, creatine, and focus.

Whole Foods Market is an established retail partner for LIFEAID. The rollout marks a new chapter in that relationship, introducing exclusive flavors and more choices for shoppers seeking functional beverages made without artificial sweeteners, flavors or dyes.

Born from a fitness community in Santa Cruz, FITAID continues to build around the belief that the work people put into their fitness carries into the rest of their lives—from training and outdoor adventures to the everyday routines that keep them moving.

FITAID Fit for Life.

Explore the assortment at DrinkFITAID.com.

About LIFEAID Beverage Co.

Founded in Santa Cruz, California, in 2011 by Aaron Hinde and Orion Melehan, LIFEAID Beverage Co. creates functional beverages rooted in fitness. Its portfolio includes FITAID and FOCUSAID, with products across energy, creatine, recovery, and focus. Through thoughtful ingredient choices and a commitment to its fitness community, FITAID champions fitness as a foundation for a fuller, richer life. Learn more at DrinkFITAID.com.