Gran Lujo Introduces a New Single-Estate Tequila Shaped by Two Spirits Families from France and Mexico

Launching November 2026 in Miami, the Montes family’s Mexican tequila craft joins the French spirits expertise of Alexandre Cointreau’s family - bringing Gran Lujo to a city defined by cultural convergence, international taste, and modern luxury

NOVEMBER 11, 2026 (Miami, FL) — Gran Lujo today announces the debut of a new single-estate tequila created through the partnership of two spirits families: the Montes family of Amatitán, Jalisco, and the family of Alexandre Cointreau, whose work in French spirits spans generations.

The Montes family has grown agave in Amatitán for generations and today works its own land and its own distillery, Destiladora la Roca, while Béatrice Cointreau and her son, Alexandre Cointreau, bring a French mastery of distilling, oak’s fine tannins, and aging, learned slowly, in the cellar. Together, the families are partners in Gran Lujo and have created a tequila grounded in Mexican origin and craft, with a distinctly French approach to time and refinement. They are joined by Co-Founder Alex Nikitin, who brings decades of retail experience to Gran Lujo’s arrival in the United States.

Gran Lujo, which translates to “great luxury,” takes its name from Eréndira Montes’ grandmother, who had a word for anything precious. Every gift she ever received, she called it gran lujo, placing each one high in the kitchen, out of reach of the ordinary. Reserved for the right moment. Shared only with the people who deserved it. That instinct became a philosophy. That philosophy became a tequila.

Gran Lujo will make its debut in Miami - a city that shares the brand’s international outlook and ability to bring cultures together. With deep ties to Latin America, a global culinary and hospitality scene, and its own expression of modern luxury, Miami offers a natural first home for Gran Lujo.

Family-owned, single estate, certified organic and handmade, Gran Lujo is born in the volcanic earth of Mexico. The Reposado and Añejo are finished in French cognac liqueur casks, and the Blanco is certified kosher. Gran Lujo Añejo has been awarded a Gold medal at the 2026 International Wine & Spirit Competition (IWSC), and Gran Lujo has been shortlisted for IWSC Agave Producer of the Year.

TWO FAMILIES. THREE EXPRESSIONS. ONE VISION.

Gran Lujo begins in Amatitán, where the Montes family has built its life around the agave fields, generation by generation. Their mastery of tequila production and stewardship of the land form the foundation for the liquid, which is made with only three ingredients - agave, wild yeast and water.

Alexandre Cointreau’s family has spent generations in French spirits, where a cellar is treated as a living thing: oak selection matters, micro-climate matters, and aging time is not negotiable. That understanding of distillation, cellar conditions, oak, and aging brings a unique French dimension to Gran Lujo.

Each of the three expressions offers a different interpretation of agave, oak and time, while preserving a clear sense of origin. Gran Lujo Blanco presents the agave at its purest, without oak influence. Blue Tequilana Weber agave, left to mature in the field for seven years, gives the tequila natural sweetness and complexity, with notes of bright citrus, white blossom, fresh herbs, volcanic minerality and gentle pepper. The palate is clean, vibrant and remarkably soft. The Blanco is certified kosher and earned a Silver medal (90 points) at the 2026 IWSC.

Gran Lujo Reposado is rested for up to a year across American oak bourbon barrels and French cognac liqueur casks. The expression balances mellow agave with vanilla, honey, orange blossom, citrus, tropical fruit, toasted brioche and gentle spice. The Reposado earned a Silver medal (90 points) at the 2026 IWSC.

Gran Lujo Añejo is aged for 18 to 20 months in American oak bourbon barrels, then finished for two to four months in French cognac liqueur casks. Cooked agave unfolds into crystallized orange, dried fruit, honey, caramel, cedar, toasted oak, tobacco, leather and warm baking spice for a rich and balanced finish. The Añejo earned a Gold medal (95 points) at the 2026 IWSC.

THE LUXURY OF TIME

Agave matures over years, not seasons. Gran Lujo’s agave is given seven years in the field to develop its natural sugars and flavor. Fermentation follows the natural rhythm of wild yeast: the Montes family designed their distillery with fruit trees planted around it, so the wind carries wild yeast from the trees into the open fermentation tanks. Aging cannot be hurried. From the field to the cask—and eventually the occasion when the bottle is opened—time shapes every part of the Gran Lujo experience. That philosophy extends to the bottle. A clear, heavily weighted extra-white flint glass decanter places the tequila at the center. Precision metalwork inspired by traditional Mexican textile craft brings texture and cultural specificity, while a solid metal stopper, inspired by the ancient circular pyramids of Jalisco, especially those of Los Guachimontones, gives unmistakable weight and significance to the ritual of opening and closing the bottle.

The medallion is Gran Lujo’s official seal - reflecting the partnership between Alexandre Cointreau’s family and the Montes family. It unites the salamander associated with King Francis I of France, who was born in Cognac, with an agave plant forming its crown in honor of the spirit’s Mexican heritage. Fire shapes the agave, and in legend, the salamander endures it. Together, it symbolizes resilience, transformation and the meeting of two traditions.

DEBUT IN MIAMI

Gran Lujo will debut through a series of private experiences in Miami in November 2026, introducing the collection to the city’s culinary, hospitality, cultural, art and luxury communities. The launch will bring together Béatrice Cointreau, Alexandre Cointreau and Alex Nikitin, who all call Miami home, joined by Eréndira Montes from Amatitán, with distinguished guests to explore the origins of Gran Lujo, the craft behind its three expressions and the vision guiding its future.

“Gran Lujo was created through the exchange of two families and two traditions, united by a belief in creating something meaningful that brings people together to celebrate life’s special moments,” said Béatrice Cointreau, Co-Founder. “Miami understands culture and celebration like no other city, and we are excited to introduce something entirely new for those who appreciate exceptional spirits.”

“We began with a profound respect for the agave, and the generations of knowledge held by the Montes family,” said Alexandre Cointreau, Co-Founder. “Our ambition was to bring a French cellar discipline to Mexican agave and create a tequila that honors where it comes from.”

“I believe Gran Lujo Tequila is the most unique product on the market today due to a very rare combination of factors: the quality of mature organic agave, unique cask work that cannot be replicated by anyone else, and the level of craftsmanship and expertise from both sides,” said Alex Nikitin, Co-Founder. “Unfortunately, this also means small batch production and selective allocation of product as the demand keeps growing.”

“This partnership is very special and deeply personal, because Gran Lujo carries a part of our family story,” says Eréndira Montes, Co-Founder. “Sharing our knowledge with Alexandre and Béatrice, and building something together through patience and tradition has even further deepened our love for tequila and we cannot wait to share it with the world.”

Gran Lujo Blanco, Reposado and Añejo will be available beginning November 2026 exclusively online, shipped only to eligible states where permitted by law, and at selected retailers starting in 2027. Suggested retail prices are $95, $125 and $175, respectively. Must be 21 or older to purchase.

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ABOUT GRAN LUJO

Gran Lujo is a family-owned tequila House shaped by two worlds: the Montes family of Amatitán, Jalisco, who grow the agave on their own land and distill it at their own distillery, Destiladora la Roca, and the family of Alexandre Cointreau, whose generations in French spirits guide its finishing in oak. Its co-founders are Béatrice Cointreau, Alexandre Cointreau, Eréndira Montes and Alex Nikitin. Single estate, certified organic and handmade, Gran Lujo is produced from mature Blue Tequilana Weber agave using traditional masonry ovens, open-tank fermentation and wild yeast native to the estate. Its debut collection includes Blanco, Reposado and Añejo tequilas, each guided by respect for origin, craft, and time. The Blanco is certified kosher. Two worlds. One vision. Gran Lujo is meant to be savored responsibly.