CHERRiSH Hits the Ground Running as Official Recovery Drink Partner of the Novant Health Charlotte Marathon

CHERRiSH, the 100% pure cherry juice formulated with a proprietary blend of tart Montmorency and sweet Bing cherries for serious athlete recovery, announced that it has signed on as the official recovery drink partner of the Novant Health Charlotte Marathon. Through the partnership, CHERRiSH will be providing its signature 3 oz. pouch (containing the equivalent of 65 cherries) to the more than 13,250 runners throughout race weekend, helping each athlete break down lactic acid faster, improve post-race sleep with a natural melatonin boost, and enhance overall heart and gut health.

"Athletes spend months preparing for race day, but recovery is just as important as the work that gets them to the starting line," said Daniel Haggart, CEO of CHERRiSH. "The Charlotte Marathon is a premier event, and we’re eager to introduce our brand and the benefits of tart cherry juice to more than 13,250 runners who understand what it takes to push themselves. We want to be synonymous with athlete recovery, and this is just the beginning of what's ahead as we expand our presence in the greater sports market."

The excitement kicks off Friday, November 13, at the Novant Health Charlotte Marathon Health and Wellness Expo at the Charlotte Convention Center. Running from 10 a.m. to 7 p.m., the free expo gives runners, friends, and family a chance to explore the latest in running, health, and wellness before race day on Saturday, November 14.

"At the Charlotte Sports Foundation, we look to partner with brands that see the value in our events, but also want to create a truly lasting impact and connection with our participants and fans," said Will Lawson, director of business development for the Charlotte Sports Foundation. "As the official recovery drink of the Novant Health Charlotte Marathon, CHERRiSH is creating an immediate value-add and direct brand impact for the remarkable 13,250 runners traversing the Queen City this weekend. We’re looking forward to a continued partnership with CHERRiSH for years to come.”

To celebrate the partnership, CHERRiSH is offering 20% off purchases at cherrish.com with promo code CHARLOTTE26, valid through November 30, 2026.

For more information about CHERRiSH and its upcoming initiatives, visit cherrish.com.

About CHERRiSH

CHERRiSH is an all-natural functional beverage made with U.S.-grown Montmorency tart cherries and sweet Bing cherries. Created with athletes and active lifestyles in mind, CHERRiSH offers ready-to-drink and portable pouch formats, bringing tart cherry-based beverages to people looking to make recovery part of their everyday routine.

About Charlotte Sports Foundation

The mission of the Charlotte Sports Foundation (CSF), a 501(c)(3), is to provide leadership for sports-based initiatives that result in a positive impact on the economy and quality of life in the Charlotte region. CSF was created in the spring of 2013 as a combined entity of Charlotte’s two primary sports development groups, Charlotte Collegiate Football and the Charlotte Regional Sports Commission. Its origins can be traced to the vision of Charlotte civic leaders after the very successful hosting of the 1994 NCAA Men’s Final Four.

The Foundation also provides support for recruitment and operation of other local sporting events, and spearheads Charlotte’s continued growth as a preferred host for premier national and regional sporting events. The events include college basketball’s Dick Vitale Invitational presented by Belk and Ally Tipoff, college football’s Duke’s Mayo Bowl, ACC Football Championship Game and Duke’s Mayo Classic, and tennis’ Charlotte Invitational.

The Board of Directors that guides the Charlotte Sports Foundation boasts a dynamic roster of top Charlotte civic and business leaders.