Wild West Chocolate Strikes Gold with Nationwide Launch of "Goldstruck" Bars Exclusively at Sprouts Farmers Market

October 5, 2026

Wild West Chocolate Strikes Gold with Nationwide Launch of "Goldstruck" Bars Exclusively at Sprouts Farmers Market

MISSOULA, MT — Wild West Chocolate is proud to announce the nationwide launch of its newest confectionery innovation, Goldstruck, hitting shelves exclusively at Sprouts Farmers Market on October 5, 2026. Inspired by the grit and optimism of Gold Rush pioneers who trailblazed westward in search of new discoveries, Goldstruck captures the legendary thrill of “hitting it big”—the ultimate "Eureka!" moment—in every single bite.

Molded into seven perfect bite-sized sections, each shaped like authentic gold ingots, this bar is sealed in a brilliant, recyclable gold wrapper. Inside Wild West Chocolate’s signature, sweetened only with fruit chocolate, hides a rich, velvety vein of creamy, REAL nut butter. The packaging features evocative, pastoral scenes that pay tribute to our nation's pioneering history, honoring a spirit of exploration with a design that looks right at home on the shelf of an old West general store. True to the brand's commitment to clean ingredients, Goldstruck contains absolutely zero added sugar and no sugar substitutes.

"Goldstruck is a celebration of the pioneer spirit and the thrill of finding something truly extraordinary," said BJ Howard, CEO & Co-founder at Wild West Chocolate. "We’ve prospected the finest organic ingredients to create a clean, functional treat that honors history while delivering a modern, decadent flavor experience. Partnering with Sprouts allows us to bring this exceptional product line to wellness-minded chocolate lovers across the country."

Goldstruck Nut Butter Bars offer a delicious treat with no added sugar. The indulgence is a grab-and-go option and a fresh, elevated take on a traditional treat. From the initial bite into the rich chocolate shell to the smooth, creamy textures of the nut butter filling, Wild West is providing a snack that combines clean ingredients to help consumers take on their day without the sugar crash that consumers are used to finding in similar snacks.

Goldstruck will be available at a suggested retail price of $6.99 and launches in four distinct flavor profiles:

• Peanut Butter – enrobed in rich 70% Cacao Dark Chocolate
• Hazelnut Butter – enrobed in rich 70% Cacao Dark Chocolate
• Almond Butter – enrobed in smooth 50% Cacao Oatmilk Chocolate
• Cashew Butter – enrobed in smooth 50% Cacao Oatmilk Chocolate

Like all Wild West Chocolate products, the entire Goldstruck line is Organic, Vegan, non GMO, Fair Trade, Gluten-Free and Kosher.

Currently, Goldstruck bars are only available online and in-store at Sprouts Farmers Markets. Shoppers can find this distinctive collection nationwide in the chocolate aisle at all Sprouts locations starting October 5. However, Wild West plans to expand the retail presence of the chocolate bars in the next few months and headed into the new year. Customers who just can't wait to find the Nut Butter filled bar at their local Sprouts store can visit the Wild West website to snag a box for themselves.

For more information about Wild West Chocolate and the Goldstruck launch, visit our website or follow along on social media @wildwestchocolate.

About Wild West Chocolate

Wild West Chocolate, a women-led, mission-driven brand, is changing the game in the confectionery industry with its groundbreaking organic chocolate sweetened exclusively with whole, crushed fruit.

Inspired by the spirit of the American West, Wild West Chocolate crafts clean, sustainable indulgence for everyday trailblazers. We make an uncompromisingly wholesome treat by ditching standard industry junk and using only our signature, whole fruit-sweetened blend. This is clean-ingredient chocolate with no preservatives, no emulsifiers, and nothing artificial to hold you back—while still delivering the rich, artisanal, wildly good decadence you crave. All products are Organic, Vegan, and Fair Trade Certified.

Wild West Chocolate offers an enticing lineup of flavors that cater to every palate. Whether you're a fan of creamy oatmilk chocolate or the richness of dark chocolate, there's a wildly delicious option for everyone.

Recognizing that clean ingredients are not possible without clean water, Wild West is committed to responsible food production, sustainability and the preservation of wild waters. This is why Wild West donates a portion of every sale to the River Management Society, which supports the network of river professionals working to protect and preserve North America’s Wild and Scenic Rivers.

Media Contact:

Cara Chiarello

Sr. Director Brand + Marketing