Shock Top Launches High Voltage, Its First-Ever High-ABV Beer

A Double Wheat Brew that Surges with Big, Shocking Citrus, Shock Top High Voltage is  Boldly Strong at 9.6% ABV 

PORTLAND, Ore., March 31, 2026 - Shock Top, a craft beer icon and brand by Tilray  Beverages, known for its bold flavors and unfiltered wheat ales, today announced its first-ever  high-ABV double wheat beer, an electric new twist on what a wheat can be. High Voltage delivers a shockwave of juicy orange flavor amped by bright citrus zest and a bold wheat  backbone.  

Prepare to be jolted by Shock Top High Voltage – an electrifying new take on wheat beer that  cranks citrus to the max. This high-powered double wheat explodes with bright orange flavor,  brewed with real orange peel and orange puree for a shockwave of amped up citrus. Bright  notes of orange candy, zesty peel, and a citrus pop hit first, riding atop a smooth wheat body  and finish that keeps the experience bold and unapologetically zesty.

At 9.6% ABV and offered in 19.2 oz cans, each sip is a flavor overload that amps up your taste  buds and leaves a lingering buzz of citrus and warmth, rolling out in stores nationwide starting at  $2.99.  

“We didn’t set out to make just another beer - we set out to make a beer that feels as fun and  full of energy as the people who drink it,” said Jacob Neilson, Senior Brand Manager at Shock  Top. “High Voltage is our response to the fans - designed to show up wherever the energy is  high and the night is just getting started, for a community that is spontaneous, social and always  chasing what’s next.” 

High-ABV singles continue to drive growth for the craft category, with 19.2 oz singles leading  consumer spending and purchasing trends in 2025. High Voltage reflects Shock Top’s  understanding of what fans want to drink, when and where – and consistently delivering exactly  what they’re asking for. 

High Voltage will debut with a major launch in Southern California before expanding nationwide to both large-format and convenience stores beginning in May. 

About Shock Top 

Founded in 2006 with the launch of its iconic Belgian White Ale, Shock Top brews bold,  delicious beer that is perfect for those who crave flavor and fun. With a flair for the unexpected,  Shock Top creates exciting twists on classic styles. From the legendary Belgian White to the  refreshing Lemonade Shandy, and the new fruit flavors of Mango Wheat and Blueberry Wheat,  the Shock Top lineup is all about living life unfiltered and breaking out of the mundane. Dive into  the Shock Top experience on social @shocktop on Facebook, Instagram, and X. 

About Tilray Beverages 

Tilray Beverages, a division of Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a  leading beverage platform with a diverse portfolio of award-winning craft beers, spirits, non alcoholic beverages and functional drinks. Its portfolio includes 10 Barrel Brewing, Alpine  Beer, Atwater Brewery, Blue Point Brewing Company, Breckenridge Brewery, Breckenridge  Distillery, BrewDog, Casa Breck, Green Flash Brewing Company, Hi*Ball Energy, Hop Valley  Brewing Co., Liquid Love, Mock One, Montauk Brewing Company, Mountain Shot, Popsicle  Hard, Redhook Brewery, Revolver Brewing, Shock Top, Square Mile Cider, SweetWater  Brewery, Terrapin Beer and Widmer Brothers. Leveraging state-of-the-art production facilities  and a robust distribution network, Tilray Beverages is focused on expanding premium and  mainstream beverage offerings across the United States and international markets. 

For more information on Tilray Brands visit Tilray.com and follow @Tilray on all social platforms. Forward-Looking Statements

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