Introducing ‘Por Qué No’: Tequila and Vodka Cocktails Dropping Spring 2026

Why settle for the usual? Unforgettable flavors, lightly sparkling, and unapologetically bold—each 12 oz can delivers an unforgettable cocktail experience at 100 calories, with zero added sugar and gluten-free.

Por Qué No is created by the team that brought Casamigos, Grey Goose, and Jägermeister to the world stage. Now, that expertise is focused on the booming RTD market. Packaged in striking, color-drenched cans, this debut lineup hits differently:

• Mango Guava: An unexpected collision of bright tropical sweetness and a razor-sharp citrus edge.
• Watermelon Pineapple Chili Lime: Juicy fruit layered with a hint of spice and a crisp lime finish.

“There is something truly special about what our team created here,” says co-founder Lee Einsider. “I’ve been fortunate to launch some amazing brands in my life, and Por Qué No is no exception. It’s even more exciting to be partnering with SGWS and our extended distributor family again to introduce Por Qué No across the country.”

The Specs That Matter:

• Format: 4-pack / 12 oz cans
• The Goods: 4.5% ABV | 100 Calories | No Added Sugar | Gluten-Free
• MSRP: $12.99

Por Qué No will hit shelves in the Northeast this spring, powered by the Southern Glazer’s Wine & Spirits network, alongside independent distributor partners, before a nationwide rollout later this year.

Unexpected. Unapologetic. Unforgettable.

Visit us: drinkporqueno.com

Socials: drinkporqueno

About Beverage Management Group, LLC – Previously leading the Casamigos, Grey Goose, and Jägermeister brands, the group of Lee Einsidler, Olivier Bugat, Mat Jaronko, Sandra Falconer, and Jeff Einsidler carry over a century of experience, passion, and success in the beverage industry.