Beluga Vodka Closes 2025 with Double-Digit Growth

Beluga vodka closed 2025 with +14% growth nationwide, with all SKUs delivering positive performance. Beluga vodka is up +21.3% over the past 52 weeks*, significantly outpacing the total vodka category. Growth was driven by standout performance in CA, FL, TX, NJ, NV, and IL, alongside a +15.4% increase in on-premise sales, fueled by national Beluga Gold Martini programming.

"This growth reflects the strength of Beluga's position in the U.S. market," said Daniil Kurilov, CEO of Noblewood USA. "We're seeing meaningful interest from national chains, independent accounts, and distributors as they look to elevate their premium vodka programs."

At the center of on-premise programming is Beluga vodka's signature serve, the Beluga Gold Martini with caviar. A defining expression of luxury, the refined pairing showcases Beluga Gold Line vodka's exceptional smoothness, offering restaurants and hotels an elevated ritual that resonates with today's premium experience-seeking guests.

To support continued national growth, Noblewood USA added seven sales managers in 2025, with an additional five roles expected to be filled in early 2026 to further support Beluga vodka's luxury portfolio.

About Beluga Vodka

Beluga vodka is the fastest growing super-premium vodka in the USA* and ranks among the top 5 trending vodkas worldwide**. Created from 100% Nordic grain and pure spring water in Montenegro, a bastion of ecological consciousness. Adorned with a metal beluga sturgeon, each bottle showcases the brand's dedication to craftsmanship. Best consumed with caviar, it offers a refined experience for those who appreciate the finest things in life.

The Beluga Vodka portfolio includes Beluga Gold Line, Beluga Noble, Beluga Transatlantic Racing, Beluga Allure, Beluga Celebration, and Beluga Epicure Series II by Lalique.

*Nielsen IQ

**Drinks International Magazine