Sincere Cider Launches New Limited-Edition Blueberry Lavender Cider

MEDIA CONTACT:

Sincere Cider

Bex Pezzullo

415.867.7676

RELEASE DATE:

December 9, 2025

"I wanted to create a cider that felt like a deep breath in a can," says Bex Pezzullo, founder of Sincere Cider. "Blueberry Lavender is smooth, floral, and just a little mysterious — like that friend who's always chill but still somehow the life of the party."

With a gorgeous violet hue and subtle floral finish, Blueberry Lavender bridges the gap between comfort and curiosity. It's the kind of cider that pairs perfectly with holiday gatherings, solo sunsets, or your most sincere self-care Sunday.

This latest release continues Sincere Cider's mission to bring fresh, modern energy to traditional craft cider — no syrupy sweetness, no artificial nonsense, just naturally fermented apples, real fruit, and the kind of flavor honesty you can taste.

Blueberry Lavender will be available starting December 9th at select retailers across California.

About Sincere Cider

Founded in Oakland, California, by Bex Pezzullo, Sincere Cider has evolved from a passionate hobby into one of California's leading cider brands, celebrated for its crisp, clean taste. Embodying the spirit of the West Coast and standing proud as a woman and LGBTQIA+-owned business, Sincere Cider crafts its beverages with a special blend of culinary apples and French wine yeast, ensuring a perfectly balanced flavor. Committed to sustainability, its ingredients are clean and sourced responsibly, showcasing a dedication to quality and the environment — Sincere's tree-planting initiative has resulted in over 10,000 trees planted in California wildfire burn scars.

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