Pablo's Mate Introduces Two New Flavors: Sugar Free & Remolacha

FOR IMMEDIATE RELEASE

NEW YORK, NY [November 11, 2025] Pablo's Mate, the NYC-born yerba mate up-start, today announced two new additions to its lineup: Sugar Free and Remolacha.

Both new SKUs build on the success of Pablo's Proverbial Yerba Mate, the brand's flagship blend of lemon, honey, and cinnamon, offering fresh new ways to enjoy the goodness of mate:

• Sugar Free: a clean, crisp mix of mango and mint, designed for those who want all of mate's focus and lift with zero sugar. It's an even lighter option that keeps energy smooth and sustained without a spike or crash.
• Remolacha: a beet and hibiscus blend that reimagines what a sports drink can be. Combining the heart-healthy, vessel-dilating benefits of beets with the energizing nature of yerba mate, Remolacha is a powerful, natural alternative to pre-workouts and energy drinks.

"Pablo's Mate is designed to bring out the best in our consumers," said founder Danny Rose. "Sugar Free gives people an even healthier option for everyday energy, while Remolacha pushes into new territory – offering an all-natural powerhouse of a beverage that we believe has real cross-category disruption potential."

The name Remolacha (Spanish for "beet") nods to the Latino roots of yerba mate. "Our brand's use of Spanglish reflects the evolving American lexicon," says cofounder Maggie Hogan. "We chose the name 'Remolacha' because it rolls off the tongue like Michelada or Margarita."

Since launching one year ago, Pablo's Mate has gained rapid traction across New York City, with a growing presence from independent retail to on-premise businesses. Its vivid can design and myth-driven storytelling — inspired by Pablo, a modern folk hero — have made it one of the most distinctive new brands in the category.

Pablo's Mate Sugar Free and Remolacha is available now at select NYC retailers and online at the link below.

ABOUT PABLO'S MATE

Pablo's Mate is an RTD yerba mate that delivers clean, sustained lift for people who think, move, and make. Designed for consumers who want more than buzzwords, Pablo's Mate offers clarity, focus, and momentum — packaged in a brand that makes you wonder.