In Good Company Launches First-Ever Zero-Alcohol Bar at Calgary Stampede

In Good Company Beverages Ltd. has launched the Drylands Bar, the first-ever 100% zero-alcohol bar at the iconic Calgary Stampede, in partnership with Badlands Music Festival. Open daily July 3rd–13th, the activation delivers a premium non-alcoholic experience to the heart of Stampede culture, offering festival-goers a refreshing, elevated alternative to traditional bar options.

Located on the Badlands festival grounds, Drylands features a curated lineup of functional, non-alcoholic mocktailscrafted with gut-healthy prebiotic fiber, adaptogens, nootropics, and natural caffeine. Signature drinks like 21 Coastline(mango key lime mojito) and Capitol Peak (watermelon tajín margarita) are served alongside zero-proof wines from Proxies and Mocksecco. The bar also offers premium non-alcoholic options including Heineken 0.0 and ÔLE Paloma non-alc — all products that can also be found through our friends at Sobr Market, a go-to for discovering great zero-proof brands.

The entire activation was brought to life in just two weeks by In Good Company’s founders, with the support of Blueprint Events and 10 Star Agency — all driven by a shared commitment to making non-alcoholic culture not just accepted, but celebrated.

As a Canadian, women-founded brand, In Good Company is proud to lead the charge toward a more inclusive beverage landscape. The activation includes daily sampling and a social campaign under the hashtag #DrylandsBar.

Find us at the Drylands Bar at Badlands, July 3rd–13th. Join the sober curious movement — and drink in good company.

—drinkingoodcompany.com