Scotto Cellars Selects Serendipity Wines as New Distribution Partner in California

Los Angeles, CA & Lodi, CA (July 3, 2025) – Serendipity Wines is pleased to announce a new distribution partnership with Scotto Cellars in the California market. Beginning this month, Serendipity will serve as the exclusive distributor for Scotto Cellars across California, building on a successful relationship that began in Texas in 2022. 

This expansion marks a significant milestone for both companies as they continue to grow and strengthen their presence in key U.S. markets. Serendipity will represent a diverse range of Scotto Cellars’ wines in California, including A and D, Black Ridge, Coast Ridge, Heavyweight, Howling Cellars, Lodi Ave Cellars, Nola Grace, One of One, Rare Blends, and Scotto Family Cellars. 

“Our family is pleased to extend our business relationship with Serendipity from Texas into California,” said Anthony Scotto, CEO of Scotto Cellars. “We have enjoyed working with Team Serendipity in Texas and are thrilled at the opportunity to replicate our success in the California market.” 

The Scotto family’s legacy spans five generations, with a focus on crafting approachable, value-driven wines that resonate with a wide range of consumers. Their commitment to quality and consistency has made their brands household names across the country. 

“We’re honored to deepen and expand our partnership with Scotto Cellars.  We look forward to bringing their terrific wines to our customers throughout California,” said Seth Fagelman, President and CEO of Serendipity Wines.” 

This announcement comes amid a period of continued growth for Serendipity Wines in California, further establishing the company as a premier distributor known for thoughtful curation, strong relationships, and responsive service. 

About Scotto Cellars

Scotto Cellars is a fifth-generation, family-owned wine company based in Lodi, California known for crafting approachable, value-driven wines that reflect a commitment to quality, innovation, and tradition. Their brands are built for broad appeal, with strong support across both on- and off-premise channels. 

About Serendipity Wines

Serendipity Wines is a trusted distributor and national importer of premium wines and spirits, dedicated to delivering exceptional service. For over two decades, the company has built strong relationships with family producers who share a commitment to quality, authenticity, and sustainability.