Pallini Limoncello Celebrates 150 Years with 'Taste of a Kiss' Campaign

Pallini, founded in 1875, remains a proudly family-owned company and is now led by CEO Micaela Pallini, a fifth-generation member of the founding family. With more than 15 years at the company, she previously served as Director and Head of Production. Micaela, who holds a Doctoral Degree in Chemistry, is the first woman to lead the company and is honored to guide Pallini through this historic milestone.

"This campaign is a love letter to our Italian roots," said Micaela Pallini. "It reflects everything Pallini stands for - joy, beauty, togetherness, and timeless taste. Sharing our 150th anniversary as the world's leading limoncello is both humbling and exhilarating." The campaign was developed by Luther DSGN, a rising Rome-based agency known for its creative expertise in lifestyle branding, visual storytelling, and experiential design.

At the heart of the campaign is the Pallini Spritz—now among the top three spritz-style cocktails served in the U.S. Elegant, light, and refreshingly simple (3 parts Prosecco, 2 parts Pallini, 1 part water, served over ice in a large wine glass), the cocktail is quickly becoming a seasonal favorite across bars, rooftops, and at-home occasions. Pallini is supporting this momentum with retail cross-merchandising initiatives, encouraging consumers to bring the spritz ritual home.

Pallini Limoncello is distributed across the U.S. by Lucas Bols, the Dutch spirits company known for nurturing heritage cocktail brands. "Pallini is a rare brand that blends craftsmanship, legacy, and modern appeal," said Brett Dunne, Managing Director, USA and Canada, The Lucas Bols Company. "We're excited to help expand its reach across the U.S., bringing the spirit of the Amalfi Coast to American consumers and bartenders."

Pallini Limoncello is available nationwide in fine wine and spirits retailers, as well as leading bars and restaurants across the U.S.