VMI Sports Expands into GNC Franchise Network, Kicks Off National Rollout

VMI Sports, a leader in high-quality, performance-oriented supplements, is now available in select GNC franchise locations across the country. Approved by GNC corporate for sale within its franchise system, VMI is beginning its national retail rollout this month, with initial shipments already delivered to leading franchise groups including The Miller Group (PA) and The Dalton Group (NC).

The rollout features key products such as KXR Stacked Pre Workout, as well as their new Pump N’Flow Glycerol Liquid. Additionally, VMI’s newest PEZ® collaboration items will be soon to follow. Additional franchise locations are expected to begin carrying VMI products throughout the summer.

To mark the milestone, VMI will attend the GNC Global Sales Conference in Orlando, Florida from June 2-4, 2025. The event offers an opportunity to engage directly with franchise owners, spotlight new product innovation, and strengthen ties within the GNC community.

“We’re excited to introduce VMI to the GNC franchise community and expand access to our products through one of the most recognized retail platforms in sports nutrition,” said Tom Reilly, President of VMI Sports.

About VMI Sports:

VMI Sports develops high-quality, performance-oriented supplements for athletes of all levels, from competitive bodybuilders to everyday fitness enthusiasts. For over a decade, the sport nutrition brand has been committed to delivering effective and reliable supplements to help individuals achieve various fitness and performance goals.