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Rupee Beer Launches Texas Market via Ben E. Keith Distribution

Press release posted by Rupee BeerMay 6, 2025 at 9:56am ET

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Dallas, Texas — Named Best Beer for World Food & 6 Beer Trends to Watch, Rupee Beer is an Indian-inspired line of easy-to-enjoy beers specially crafted to pair with Indian, spicy & global cuisine.

Brewed by a craft-brewing legend responsible for launching over 100+ breweries around the world, Rupee focuses on brewing lighter, less-carbonated beers which compliment and highlight rich and complex international cuisines, such as: Indian, Thai, Mexican, Caribbean, Middle Eastern and beyond. 

Having a growing base of Indian and international restaurants already severing their award-winning beers, and a series of national chains stocking their skus, the dynamic brand is excited to continue its growth across the U.S. by announcing its entry into the Texas market, now exclusively distributed via Ben E. Keith. Ben E. Keith is one of largest beer distributors in the United States, and to start, will focus on Rupee's distribution on the Dallas, Fort Worth & Austin territories. 

The brand has received numerous industry awards and features in publications, such as: Forbes, Bloomberg, The Washington Post, Food & Wine, Eater, and BuzzFeed, alongside placements at national chains, such as: Trader Joes, Whole Foods, Costco, Wegmans, Walmart, Total Wine & World Market. 

Their range of beers includes a flagship Basmati Rice Lager, a British-India Pale Ale, and a summer seasonal Mango Wheat Ale.  

Brothers Van & Sumit Sharma, sons of Indian restaurateurs in the business internationally for over 50 years, found themselves continually frustrated that they could not find any Indian beer in Maine – the least diverse state in America where their family immigrated to from the United Kingdom & Germany in the late 80’s.

“We are a mission centric organization who want to help promote Indian culture via beer, and also help reshape the way consumers pair alcohol with global flavors. Our continued expansion into new markets not only showcases demand, but also highlights how Rupee is now considered a world beer, which operate across the international and ethnic food arena within the U.S". 

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