Strawberry Season Is Here! NÜTRL Vodka Seltzer Drops New Flavor In Time For Spring & Summer Sipping Season

“When innovating, strawberry is a tough flavor to get right. You risk skewing too seedy and bitter or too sweet, said Chelsea Phillips, Group Vice President of Innovation at Anheuser-Busch. “With NÜTRL Strawberry, we’ ve struck the right balance to deliver a refreshingly sweet, light tasting seltzer that is made with vodka and real fruit juice. ”

NÜTRL is proud to account for 30% of dollar growth within the spirits-based seltzer category in 20241 and has been doubling down on innovations and expansion to continue momentum in 2025. The release of NÜTRL Strawberry comes as the second new flavor this year, following the launch of NÜTRL Lime — both of which are the result of the brand’s commitment to bringing best-in-class tasty experiences to consumers.

“With the continued evolution of the category, consumers aren’t just looking for any seltzer these days. Instead, they’re in pursuit of the intersection between quality and flavor. That’s why they keep reaching for NÜTRL, making us one of the fastest growing seltzer brands on the market, ” said Steve Wolf, Marketing VP of Anheuser-Busch’s Beyond Beer Business Unit. “As the tastiest option out there, NÜTRL is all about delivering great tasting, fruit-forward choices for seltzer drinkers to enjoy with friends. ” 

NÜTRL is best enjoyed alongside good vibes and great friends. Just in time for the summer music season, NÜTRL Strawberry is here to pair perfectly with your favorite live music, house parties and all around good times! 

For more information and where to find NÜTRL, visit NÜTRL's website and follow on Instagram and Youtube.