Hip Pop’s Bold New Look Brings Pop Done Better

Hip Pop’s bold new look brings pop done better

Hip Pop, the UK’s fastest-growing carbonated soft drink brand*, has unveiled a striking rebrand that makes its mission clear—real ingredients, real refreshment, and a drink best enjoyed live.

Inspired by the mantra “Get Real”, the new identity, created with Robot Food, features a bold design, vibrant fruit illustrations, and packaging that stands out, not blends in.

In a category dominated by artificial sweeteners and overhyped health claims, Hip Pop offers a refreshingly honest alternative. Founders Emma Thackray and Kenny Goodman are on a mission to bring better soft drinks to the masses—delicious, fun, and genuinely good for you.

Emma Thackray, co-founder of Hip Pop, commented: 

“This rebrand isn’t just about standing out; it’s about standing for something. People want real ingredients, real taste, and real refreshment. We’re here to shake things up and prove that great-tasting soft drinks can also be good for you.”

Made with real fruit and live cultures—free from artificial sweeteners—Hip Pop’s soft drinks are lightly sparkling, gut-friendly, and low in calories without compromising on taste.

Named the UK’s fastest-growing carbonated soft drinks brand in 2024*, Hip Pop is proving that ‘better-for-you’ doesn’t have to mean boring. The rebrand marks the next chapter as the brand expands its retail presence.

Newly designed cans are rolling out from February at Sainsbury’s, M&S, Ocado, Co-op, and more.

*Hip Pop grew 255.2% vs YA, Source: Circana, 52 w/e 28 Dec 2024