LARQ Launches in Target With A Focus On Expanding Retail Presence

San Mateo, CA – March 17, 2025 - LARQ, the first-ever self-cleaning and water-filtering bottle, today announced its retail expansion into Target, marking one of the largest brick-and-mortar partnerships for the brand. The 23oz LARQ Bottle Swig Top is offered in three eye-catching colorways, Mojave Dune, Obsidian Black, and Luberon Lavender, and sold at a Target exclusive price of $39.99. 

LARQ aims to foster new growth and consumer acquisition opportunities by leveraging Target’s esteemed network and customer base. Offering product in-store and online at Target creates a more accessible shopping experience for consumers and allows those who may not be as inclined to shop directly through DTC channels a home base to discover LARQ products in a convenient, trusted retail environment.

"The launch at Target marks an important milestone in LARQ's continuous retail expansion,” said Max Hankammer, Global Sales Director of LARQ. “We are excited to bring a product to the Target consumer that combines beautiful design with a real functional benefit."

The Target-exclusive LARQ Bottle Swig Top is outfitted with Nano Zero filtration to improve taste and quality of your tap water. It comes with a Filter Straw which filters PFOS/PFOA, Chlorine, Pharmaceuticals, and other harsh contaminants to improve the taste and health of your water. The LARQ Filter Straw is tested to NSF/ANSI 42, 53, and 401 standards. 

The wide-mouth design makes it easy to load up with ice and double-wall stainless steel insulation keeps water cold for up to 24 hours. With a goal of improving water quality, taste and overall convenience, LARQ began with a simple vision where innovative technology can be combined with inspirational design to help people access pristine drinking water easily and sustainably.

About LARQ

You are what you drink. So drink brilliantly. LARQ was built by Founder and CEO Justin Wang to revolutionize hydration with sustainable, cutting-edge solutions, especially designed to enhance health and well-being while championing environmental responsibility. Through advanced technology and purposeful design, LARQ is not only improving the way people stay hydrated but also reshaping our relationship with water for a healthier, more sustainable future. LARQ offers an award-winning lineup of hydration products, Bottle Swig Top, Bottle PureVis™, Bottle PureVis™ 2, and Pitcher PureVis™, LARQ first appeared on season 12 of Shark Tank in April 2001.