Crown Royal & Bun B Unveil Exclusive Rodeo Capsule in Houston

Crown Royal announced its partnership with Houston Legend and rapper Bun B and fashion house PURPLE BRAND to launch the Crown Royal X Purple Brand Rodeo Capsule Collection, Inspired By Bun B.

This collection is the natural progression of a two-year partnership with the Houston legend and award-winning whisky brand. And the addition of fellow Houston native, Luke Cosby and PURPLE BRAND – which has styled Bun B with custom outfits for all four of his Rodeo performances dating back to 2022 – the new collection blends Western heritage with modern streetwear.

Available for purchase now at PURPLE BRAND’s Houston location in The Galleria mall and online, the collection consists of three statement pieces (see below) and all net proceeds from the collection will be donated to veteran nonprofit Soldiers’ Angels in the spirit of generosity.

·       Crown Royal x PURPLE BRAND Jeff Hamilton Varsity Jacket

·       Crown Royal x PURPLE BRAND Bun B Signature Poncho 

·       Crown Royal x PURPLE BRAND Graphic Tee

In honor of the highly anticipated Bun B Birthday Bonanza, Crown Royal collaborated with PURPLE-BRAND co-founder Luke Cosby to create the performer’s on-stage look, consisting of a standout premium leather vest, combining both ostrich and suede leather with all-over rhinestone embellishments, as well as a striking leather trench incorporating arm tassels, screen print and rhinestone details.