Spirited Union Steps Up Sustainably

Full Bonsucro Chain of Custody Certification Achieved / Wins First-Ever US Listing 

Spirited Union, the world’s first botanical rum company, has achieved an important environmental goal – full ‘Chain of Custody’ certification by Bonsucro, the global sugarcane sustainability organisation. 

The Amsterdam-based company has always championed ethical practices by purchasing, as a member since 2022, Bonsucro-certified molasses. This new certification is a significant acknowledgement of its positive contribution to the sugarcane industry.  

It officially recognises Spirited Union’s commitment to measures which help improve labour conditions both on sugarcane farms and in mills, as well as those that reduce environmental impact and promote sustainable farming. 

While sugarcane is incredibly versatile, it’s also one of the world’s thirstiest crops (it takes over 806 liters of water to produce just 0.45kg of refined cane sugar). However, Bonsucro-certified mills, on average, reduce water usage by 43% within five years. The organization’s standards have a similarly positive effect across other aspects of sugarcane production. 

Spirited Union’s Bonsucro certification coincides with its first-ever US grocery listing – with ethical retailer, Whole Foods Market. 

The deal, coordinated by Pacific Edge Wine and Spirits, initially sees Spirited Union’s Queen Pineapple botanical rum stocked in stores across California, Nevada, Colorado and Washington State. Retailing at $26.99 (70cl), this is a Panamanian rum uniquely fermented with pineapple yeast and blended with cinnamon and Tanzanian cloves.  

Spirited Union founder Ruben Maduro said:  “This Bonsucro certification and stocking in Whole Foods Market are two massive ticks of approval for our long-held values and ethics. We’re committed to growth, but not at the expense of the environment – we’ll stick firmly to this planet and people-friendly path.” 

U.S. stocking inquiries: Pacific Edge Wine and Spirits.