Who Will Become the Mars of the 21st Century? The Sprezzatura Company is Calling U.S. Candy Companies

Chicago, Illinois— January 14, 2025

The Sprezzatura Company seeks to acquire mid-market confectionery companies and take them on a mission to become global industry leaders. Sprezzatura Founder & CEO, Fabio Matticoli, is inviting mid-market confectionery brands, manufacturers, and distributors to partner up to co-create the future of candy.

The $38 billion U.S. confectionery market is undergoing rapid change. Illustrative of that change is that 90% of U.S. consumers want to know more about a confectionery brand's environmental and social responsibility practices (National Confectioners Association, 2022).

In the U.S., there are 1,400 candy companies—many family-owned. A lot of these businesses are grappling with succession challenges and shifting consumer demands. The Sprezzatura Company acquires mid-market companies with strong legacies, preserving their heritage and propelling them into the future.

A Mission Rooted in Transformation

The tagline "Mission to Mars" captures The Sprezzatura Company's belief that the changing market environment is an opportunity for smaller to mid-sized candy companies to distinguish themselves from less agile competitors and set themselves up for greater long-term success.

The prerequisite is a willingness to act boldly and adapt swiftly in the face of change. That's where The Sprezzatura Company comes in—transforming today's mid-market players into tomorrow's industry leaders.

Calling All Legacy Candy Brand Owners, Distributors, and Manufacturers

The Sprezzatura Company targets established, profitable confectionery businesses with:

• Annual revenues between $20 million and $80 million.
• Strong brands.

·       Exceptional manufacturing or distribution capabilities.

"This is not about revolution—it's about evolution.", says Fabio Matticoli, Founder & CEO of The Sprezzatura Company. “We work closely with owners to ensure a seamless transition while protecting core values and legacies."

About Fabio Matticoli

Fabio is a Swiss entrepreneur with extensive experience building and scaling CPG businesses. Matticoli's personal mission is to guide CPG companies toward transformation to uphold free-market capitalism, especially in categories often subject to regulation or intervention. “I want to prove that we can progress as a society without giving up our individual freedoms,” he says.