CELSIUS Announces Partnership with Baseball Icon Juan Soto

BOCA RATON, Fla. (Nov. 26, 2024) – CELSIUS, the premium lifestyle energy drink formulated to help individuals LIVE FIT™, today announced a groundbreaking partnership with baseball icon Juan Soto. Recognized as one of the game's most talented and electrifying players, Soto will serve as a key brand ambassador for CELSIUS, inspiring consumers to embrace an active, fit lifestyle and chase their passions with energy and dedication.

Through this partnership, CELSIUS and Soto will create unique opportunities to engage with fans, fostering a sense of community and cultivating deeper connections with consumers. 

 “I’m thrilled to join Team CELSIUS, a brand that aligns with my values and has a premium product that continues to support my personal performance and wellness,” said Juan Soto. “Together, we can motivate and inspire individuals to push their limits and LIVE FIT. I can’t wait to share my journey with fans and show them how CELSIUS can help them achieve their goals.”

 “Juan Soto embodies the CELSIUS spirit and lifestyle—he’s driven, passionate, and dedicated to achieving peak performance, both on and off the field,” said Kyle Watson, CMO of CELSIUS. “We are incredibly excited to welcome Juan to the CELSIUS family and introduce CELSIUS to new generations of baseball fans in 2025 and beyond.”

With this partnership, CELSIUS continues to solidify its position as a leading contributor to the sports and fitness industries. Fans can look forward to seeing Soto embrace CELSIUS branding and incorporate the drinks into his training and daily routine.

About CELSIUS

Celsius Holdings, Inc. (Nasdaq: CELH) is the maker of energy drink brand CELSIUS®, a lifestyle energy drink born in fitness and a pioneer in the rapidly growing energy category.