New Belgium Wins 2024 Online Media & Marketing Award

Press release posted by Exverus MediaOctober 11, 2024 at 5:33pm ET

(October 11, 2024) Exverus Media won the 2024 MediaPost Online Media & Marketing Award (OMMA) for Best Alcoholic Beverage Marketing Campaign for its work with New Belgium Brewing's Voodoo Ranger IPAs Megabrand.

The 360 digital media campaign brought the brand’s visually stunning, edgy creative assets (designed by creative agency Fact & Fiction) to a carefully chosen mix of programmatically bought premium CTV, Snapchat, Reddit, YouTube, and more.

As a result, brand awareness and perceptions lifted exponentially, and the product line surpassed its sales goals for the year. See all the 2024 winners here.

Exverus Media's New Belgium team is led by Media Director Shelby Dolan and supported by Georgia Schreiner (2023 Ad Age Media Planner of the Year), Marlee Thompson, Anna Acuna, and Kris Chen. Sean Edwards oversaw the programmatic advertising portion of the campaign, while Aaron Silva handled Ad Ops and Charles Lai directed the data analysis.

Founded in 2014, Exverus is a Los Angeles headquartered media agency elevating growth-stage brands through full-funnel media planning, traditional and programmatic advertising, retail media & e-commerce, paid search, paid social, and analytics. Our data-driven media plans combine precise market research with creative ideas to confidently allocate every ad dollar for the maximum return. Named for the Latin phrase "from the truth", Exverus is dedicated to transparency and long-term client trust. Learn more at exverus.com.

New Belgium Brewing was co-founded in 1991 in Fort Collins, Colo., by Kim Jordan, a social worker, who built her company the only way a social worker would: People first. Over the past three decades, New Belgium has turned that ethos into a unique Human-Powered Business model through practices that were and still are rare in the business world: fully paid healthcare premiums for coworkers who need the support, living wage compensation, open-book management, renewable energy sourcing, a free onsite medical clinic and physician, a deep commitment to philanthropy and advocacy, and much more.? Learn more at newbelgium.com.

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