Fila Manila Expands Presence at Target and Target.com with the Launch of Ube Spread

(WASHINGTON, DC; September 9th, 2024)—Fila Manila—the #1 Filipino-American food brand, announced today its latest expansion into select Target locations and on Target.com. Beginning September 29th, Target will feature Fila Manila’s award-winning Ube & Coconut Spread within the Asian section, offering consumers a delicious and convenient way to enjoy Ube, a purple yam variety, that’s been named 2024 flavor of the year.

This expansion marks a significant milestone for Fila Manila, as Target already carries the company’s Adobo Sauce product. This new distribution joins other major retailers like Whole Foods Market, Meijer, and Amazon.

“We are thrilled to continue our partnership with Target and introduce iconic & popular Filipino flavors, like Ube, to more consumers nationwide” – says Jake Deleon, Founder of Fila Manila. “Our Ube and Coconut spread is perfect for families and global flavor seekers looking for a way to experience and enjoy the viral flavor sensation that is Ube. Our Ube & Coconut spread comes in a convenient pouch format and can be enjoyed the same way as a nut butter, on toast, in smoothies, or straight from the pouch.”

Deleon added that Fila Manila’s expansion with Target marks a major step toward the brand’s goal of making Filipino flavors modern & more accessible so that everyone can enjoy. All the company’s products are naturally Gluten Free, Vegan, and contain Zero Artificial Colors, Flavors, or Preservatives.

About Fila Manila Founded by Jake Deleon, 1st generation Filipino American Immigrant, Fila Manila’s vision is to represent the next generation of Filipino American flavors.  The offers award-winning sauces, condiments, and spreads that are inspired by iconic Filipino flavors. The company’s products are available nationwide with retailers like Whole Foods Market, Target, Meijer as well as online at Amazon, Target.com, and the company’s own e-commerce store, FilaManila.com