Double Play: Boulevard Brewing Co. and Negro Leagues Baseball Museum Team Up for Limited-Edition ‘Salute to the Monarchs’ Belgian-Style Tripel

KANSAS CITY, Mo. (September 9, 2024) – Boulevard Brewing Co. and the Negro Leagues Baseball Museum announce a new Belgian-Style Tripel, Salute to the Monarchs. The limited release, from the Smokestack Series, commemorates the 1924 Kansas City Monarchs, Kansas City’s first champions, and Boulevard’s throwing a party to celebrate.

The Negro Leagues Baseball Museum is leading a yearlong celebration of the historic first Negro Leagues World Series, in which the Kansas City Monarchs reigned supreme through a 10-game series. The collaboration with Boulevard Brewing Co. is named Salute to the Monarchs as an ode to Kansas City’s original champs. In a city known for its champions, the beer honors Kansas City’s first — a title the 1924 Monarchs claimed 100 years ago.

“Beer and baseball are a destined match. This was an opportunity for us to honor local legends and the museum’s celebration of this incredible team,” said Ali Bush, Boulevard Brewing Co. vice president of marketing. “We’re excited to support the museum with a commemorative beer that helps tell their story.”

“We are thrilled to team with Boulevard Brewing Co. on another exciting product launch in support of the Negro Leagues Baseball Museum and to salute the winning spirit of the Kansas City Monarchs,” said Bob Kendrick, NLBM president. “Sports titles have long been a part of Kansas City’s greatness and we’re proud that the Monarchs began that championship legacy. This commemorative beer is the opportunity to raise a glass and say, ‘Cheers to KC’s original champs!’’

Releasing prominent fruity esters, sweet bready malt and an effervescent mouthfeel, the Belgian-style tripel ale has an ABV of 9.2% and comes in 12-oz. bottle four-packs. Salute to the Monarchs begins hitting shelves today and will be available in Kansas City and select surrounding markets while supplies last. To learn more about where to find Boulevard Brewing products, check out the product locator.

Boulevard will host a Salute to the Monarchs Beer Release and Happy Hour on Thursday, September 12, at 5:30 p.m. at the Tours & Rec Center Tasting Room. Locals can purchase tickets here. Tickets are available at $10 and include a 5-oz. pour of the commemorative beer, entertainment, and a toast from president of the Negro Leagues Baseball Museum, Bob Kendrick. Proceeds from ticket sales will benefit the museum.

About Boulevard Brewing Company

Boulevard Brewing Company is the largest specialty brewer in the Midwest. Their beers are available in 47 states and 11 countries. Learn more at boulevard.com, or find them on social at facebook.com/Boulevard, twitter.com/Boulevard_Beer and instagram.com/Boulevard_Beer. 

About Negro Leagues Baseball Museum

The Negro Leagues Baseball Museum (NLBM) is the world's only museum dedicated to preserving and celebrating the rich history of African American baseball and its impact on the social advancement of America. The privately funded, 501(c)(3), not-for-profit organization was established in 1990 and is in the heart of Kansas City, Missouri's Historic 18th & Vine Jazz District. The NLBM operates two blocks from the Paseo YMCA, where Andrew "Rube" Foster established the Negro National League in 1920. To learn more about the Negro Leagues Baseball Museum, please visit nlbm.com.

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