NÜTRL Vodka Seltzer and INDY Sunglasses Launch Limited Edition ‘24/7 Taste’ Collection, Sunglasses Designed to Take the Party From Day to Night

NEW YORK - Today, NÜTRL Vodka Seltzer and INDY Sunglasses have launched a new eyewear collection to take the party from day to night. The NÜTRL x INDY 24/7 Taste Collection features three fruit-inspired takes on INDY's iconic eyewear to match NÜTRL’s flavors designed to keep your look fresh and your drink cold day or night. 

As part of the collection, INDY Sunglasses created new ‘Dolly’ glasses in NÜTRL’s Pineapple colorway featuring innovative transition lenses that darken in the sun and lighten as the sun sets. For daytime wear, the lenses will appear a darker, more traditional gray color, but as the sun goes down they will transition to a light yellow color.

“The 24/7 Taste Collection matches the high-energy vibe of hanging out and drinking vodka seltzers with your friends,” said Indie McFarlane, founder & CEO of INDY Sunglasses. “For me, my favorite time to drink NÜTRL is at a music festival so I designed these glasses with that occasion in mind - creating trendy, fruit-colored lenses that can tastefully accessorize your look all day long. Sunset doesn’t kill the vibe, so it shouldn’t have to ruin your look!”

The collection also includes brand new INDY style, ‘Tasty,’ in NÜTRL’s Orange and INDY's best-selling ‘Ice Cube’ glasses in NÜTRL’s Black Cherry colorway. Each pair of INDY x NÜTRL sunglasses comes in a custom case that doubles as an insulating can sleeve to keep your seltzer cold sunup to sundown.

NÜTRL x INDY 24/7 Taste Collection retails for $49 and will be available all summer long at INDYsunglasses.com/collections/NUTRL.