Pabst Blue Ribbon Drops 180 Pack, Celebrating 180 Years of Brewing

For 180 years, from 1844 to 2024, Pabst Blue Ribbon has been quenching thirst with its delicious refreshing beer. From its humble origins in Milwaukee, Pabst Blue Ribbon has become a lager beloved by generations of Americans and communities from coast to coast. To celebrate its 180th year Pabst Blue Ribbon, this Spring, unveils its 180 pack. 

Befitting of an American icon, that doesn’t take itself too seriously, regardless of the occasion, the 180 pack is big! Designed to be enjoyed responsibly by groups, Pabst Blue Ribbon’s 180 pack is stacked full of opportunities to celebrate and toast a beer with friends. 

The illustrated artwork on the 180 pack showcases Pabst’s long history from iconic mascot Cool Blue, the brand’s legendary namesake and ship pilot, Captain Frederick Pabst, the prohibition cheesemaking era and other legendary Pasbt slogans and iconography. PBR is also rolling out this special packaging on 12pks, 24pks and 30pks to celebrate this historic occasion. 

The 180 pack, and LTO packaging is available now in select stores nationwide.

For 180 years, Pabst Blue Ribbon has sought to champion creativity, authenticity and those seeking to forge their own path in life, and looks forward to continuing to do so for the next 180 years.