Introducing The 2024 Lakrids By Bülow Summer Collection

The Danish confectionery brand has captured the essence of summer with their latest vibrant and refreshing collection.

COPENHAGEN, Denmark (May 16, 2024) — Danish confectionery brand LAKRIDS BY BÜLOW has officially launched their latest collection, featuring the sweet flavors of a dreamy summer full of sour strawberries and refreshing lemon delights. The SUMMER Collection debuts the Summer Selection Box with the return of some of the brand’s most popular fruity flavors, such as PEACHES, LÆMON and STRAWBERRIES & CREAM, as well as a brand-new flavor addition, SOUR STRAWBERRY.

LAKRIDS BY BÜLOW continues on its mission to make the world love with licorice with a commitment to quality confectionery and innovative flavors. The 2024 summer lineup presents decadent Scandinavian chocolate-coated licorice treats, perfect for infusing a hint of unique luxury into any summer festivity.

The limited-edition SUMMER Collection includes:

LÆMON

The perfect combination of fresh lemon and Danish-crafted licorice comes together to create a unique flavor profile that is a bit salty and very zesty. The licorice core is swirled in luscious white chocolate, cream and vanilla to ensure the perfect balance between sweetness, sourness and saltiness.

SRP US$23.99

SOUR STRAWBERRY

Freshly picked green strawberries join together with exquisite red licorice in a sweet, fruity bite. This brand-new flavor features fresh and sour notes from crisp green strawberries that are perfectly balanced with chewy red licorice, all swirled in silky white chocolate and a crunchy green sugar shell for an extra-sour twist.

SRP US$23.99

SUMMER SELECTION BOX

A true summer beauty packed with some of LAKRIDS BY BÜLOW’s all-time fruity favorites — STRAWBERRIES & CREAM, PEACHES, SOUR STRAWBERRY and LÆMON — perfect for sharing on a summer day.

SRP US$23.99

The SUMMER Collection, like all LAKRIDS BY BÜLOW products, prioritizes sustainability. In 2019, the brand became the first confectionery company to use 100% recycled plastic. All licorice products are manufactured in Copenhagen, with the factory running on 100% green energy since 2020. In early 2024, LAKRIDS BY BÜLOW achieved B Corp status, becoming the first premium confectionery company in the Nordics to earn the certification, reflecting the brand’s core values.

The 2024 SUMMER Collection is available now via lakridsbybulow.us, Amazon and select boutique retailers nationwide.

About LAKRIDS BY BÜLOW

LAKRIDS BY BÜLOW is an international premium confectionery brand offering distinctive products based on innovative combinations of licorice and chocolate, founded on the Danish island of Bornholm in July 2007. Through terrific flavor combinations and tasteful design, LAKRIDS BY BÜLOW has, in a short time, become one of the Danes’ favorite brands. LAKRIDS BY BÜLOW currently has its own stores in Denmark, Sweden, Norway, Finland, the United Arab Emirates and Germany, with the products sold through almost 2,000 retailers in 35 countries.

The first confectionery company in the world to do so, LAKRIDS BY BÜLOW has been using jars made from 100% recycled plastic since 2019. For more information, visit lakridsbybulow.us.