First NYC Sober Bar, Hekate Café & Elixir Lounge, Adds Takeaway Menu

NEW YORK, N.Y.-- The sober curious movement has been gaining popularity, with nonalcoholic cocktails all over the news recently, stealing away a ton of market share from booze and beer. New York City’s Hekate Café & Elixir Lounge is still Manhattan’s only 100% “sober bar,” with a wide variety of alcohol-free options to offer those who prefer to stay sober. 

Hekate opened in 2022 as a coffee, tea and gift shop, in addition to being a booze-free gathering place. “Initially I wasn’t sure that a sober bar would work,” says Abby Ehmann, founder and owner. “But once we started getting press, the customers started coming in.” 

With the closure of all five of Boisson’s NYC brick-and-mortar stores last week, Ehmann feels that the timing is ideal for her to add retail sales to her already successful business. “What makes this even more exciting for the consumer,” Ehmann says, “is that customers can taste before they buy.” Price points on the 0ABV spirits and wines can be daunting, especially for the unfamiliar. “If you enjoy a glass of wine or Prosecco with us,” Ehmann explains, “you can grab a bottle to go. “Or if my staff whips up a delicious alcohol-free elixir for you,” she adds, “you can buy yourself a bottle for at-home mixology.”

Nationwide sales of alcohol-free spirits and 0ABV beers have been growing exponentially since 2022, which can be attributed in part to the fact that about half of millennials have reduced their alcohol intake in recent years. Consumption of no/low alcohol grew 5% in volume in 2023, with the market now worth over $13 billion. The no/low alcohol category is forecast to grow at a volume compound annual growth rate of 6% through 2027.

Ehmann is enthusiastic about the opportunity for Hekate to be the local neighborhood shop to provide a vast selection of alcohol-free products. Hekate’s hours are noon till 10pm Sunday through Thursday and noon till 11pm Friday and Saturday. The staff is knowledgeable, well-versed in the best-sellers and new arrivals, and eager to answer questions.

About Hekate 

Hekate is an intimate sober bar and elixir lounge, designed for those who seek the alchemy of herbal elixirs and a place for anyone who might appreciate an alternative to bars.