The CPG Operator Podcast

Maya French, founder of HappyPop and Koia, and Kendra Bennett, CMO of Bon Bee Honey, each turned unexpected hits of PR exposure into sustained brand growth. They’ll share the key decisions they made—and wish they had made—on prioritizing accounts when you're tight on product, ramping up production for unexpected demand, and using pre-orders and customer service tactics to retain new customers, even if you can't service them immediately. They also share how to leverage viral exposure beyond e-commerce by strengthening retail partnerships.

Holly and John Arbuckle, founders of Singing Pastures Farms, are building a unique, clean-label, pasture-raised, woman-owned meat snack brand. They’re navigating the complexities of earned PR to gain meaningful exposure and drive brand awareness that translates into sales. Sara Brooks, from Goldilocks and Fridays digital marketing firm, joins to share the latest PR strategies, including affiliate marketing, social media tactics, and influencer partnerships, to help your brand shine.

Dan-O's viral TikTok videos transformed the brand from a struggling business to a social media sensation. Learn the straightforward content tactics, algorithm insights, and influencer strategies that exponentially grew the brand's digital presence and sales, proving that sometimes, a little creativity goes a long way.

Oliver Buccicone, CEO of Michele's Granola, and Lauren Shafer, Marketing Director of Michele’s Granola, take us behind the scenes on LTOs. Find out how LTOs can be a pipeline for core offerings, open doors and build partnerships, and increase your consumer base. They'll also discuss the tough side of innovation including lifecycle management and smart sku rationalization for operational excellence. 

Omsom's innovative, personalized, and identity forward approach to digital marketing paved the way for record growth on their foundational DTC platform. Founders Vanessa and Kim Pham discuss the issues they encountered while scaling the business from DTC to brick-and-mortar, and learn the solutions they used to scale distribution nationally with Whole Foods Market and Target.

You won't find a smarter, more experienced, or creative marketing duo than Mari Lee and Katie Geyer of Nutrabolt / C4. Find out how they choose events that support customer acquisition goals, activations that actually drive velocities in store, and a brilliant nugget of wisdom on how to find influencer partners that deeply resonate with your brand.