Candy thats Actually Fruit - Sour Date Craze

BOULDER, Colo., November 2026 — Actually Fruit™ makes Super Loops™, a sour, chewy candy made from organic dates. Super Loops are on shelf at Whole Foods Market stores nationwide, Natural Grocers Vitamin Cottage and on Amazon in three flavors: Sour Strawberry Lemonade, Sour Blue Raspberry and Sour Watermelon.

Every loop starts as a date. The ingredient list is five items: Organic Dates, Organic Flavor, Organic Coconut Glycerin, Malic Acid, Citric Acid. The panel reads 0g added sugars, 3g fiber and 80 calories per 30g serving. Dates are filled with fiber and contain natural sugars which give them their sweetness.

“Grown-ups never stopped eating candy. They just stopped feeling good about it,” said Brendan Synnott, founder of Actually Fruit. “Nobody should have to grow out of candy. So we made one that grew on a tree. It chews like candy because it is candy. Read the five ingredients out loud.”

Actually Fruit started in Synnott's kitchen: his wife came home from Europe eating dates, then he was, but their kids wouldn’t touch them. Dates are scary. The fruit was never the problem though; the form was. They started with sour gummies, a childhood favorite. Together he and his cousin figured out how to make real sour candy out of organic dates, without any added sugar or junk. Now his kids can't get enough.

“A date is the oldest-looking thing in the fruit bowl. Wrinkly, brown, about as grown-up as food gets,” Synnott said. “Nature’s ugliest candy. We say it before anyone else can."

Super Loops are made from whole organic dates, sliced into rings. Nothing is extruded, and there is no puree, syrup or gelatin. The candy existed before the company did; Actually Fruit changed its shape and gave it the perfect candy like chew no date has had before.

Availability

Super Loops are sold in 2.8 oz bags at Whole Foods Market stores nationwide, Natural Grocers Vitamin Cottage and on Amazon.com. Flavors: Sour Strawberry Lemonade, Sour Blue Raspberry, Sour Watermelon.

About Actually Fruit

Actually Fruit makes candy that’s actually fruit. Made in California, based in Boulder, Colorado, the company was founded by Brendan Synnott (Bear Naked, EVOL Foods, I and Love and You, Little Secrets) on one belief: nobody’s too old for candy, and the best candy grew on a tree. Super Loops, the first Actually Fruit line, is sold at Whole Foods Market nationwide, Natural Grocers Vitamin Cottage and on Amazon.