Frozen Food Powerhouse Feel Good Foods Debuts First-of-Its-Kind Crab Rangoons Driven By Relentless Consumer Demand

NEW YORK, NY (November 2026) – After years of requests and countless social media comments from consumers, Feel Good Foods is bringing one of its most-requested products to the freezer aisle: Crab Rangoons. The debut will mark the first-of-its-kind innovation in the category, as the only gluten-free frozen Crab Rangoon in the market, marrying restaurant quality with Feel Good Foods’ signature convenience. 

Following relentless product development to perfect the formulation, the new Crab Rangoons feature a crispy, golden gluten-free wrapper filled with crab, surimi, cream cheese and scallions, complete with sweet chili dipping sauce. The recipe packs all the mouth-watering flavor of the takeout favorite, ready to enjoy at home in minutes.

Feel Good Foods has built a successful innovation strategy based on its devoted community of brand fans. Similar to the fanfare surrounding Crab Rangoons, Feel Good Foods directly responded to another frequent request - Onion Rings - and debuted that SKU last month. The demand was immediate. In just weeks since its roll-out, the SKU became a top performer in the brand’s lineup, and even began outselling the established onion ring brand at Whole Foods in dollars per store.*

Founded by CEO Vanessa Phillips, Feel Good Foods is the fastest-growing frozen snack and appetizer brand in the U.S. by unit volume, growing +155% year over year compared to just +2% category growth, demonstrating how its nostalgic, gluten-free comfort foods are resonating with mainstream shoppers.

Feel Good Foods Crab Rangoons are rolling out at Whole Foods Market this month. The product joins Feel Good Foods’ rapidly growing portfolio of reimagined frozen classics, from classic appetizers and snacks to modern breakfast formats. 

* Nielsen, Whole Foods, 4 weeks ending Oct 3, 2026

ABOUT FEEL GOOD FOODS

Feel Good Foods, a leading frozen food innovator, creates nostalgic chef-inspired snacks and breakfast foods made with simple ingredients to be convenient and accessible. Founded by Vanessa Phillips, a restaurant industry veteran diagnosed with celiac disease at age 20, Feel Good Foods launched in 2012 and is now available in 21,000+ U.S. retail doors nationwide, including Whole Foods, Target, Walmart, Sprouts, Kroger, H-E-B, and more.