Whiskey You Won't Find on Shelves: Breckenridge Distillery Launches the 2 Mile High Whiskey Club

A Fresh Way to Experience Breckenridge Distillery Through Special Bottlings, Tastings and Behind-The-Scenes Access

BRECKENRIDGE, Colo., November 11 – Breckenridge Distillery, one of the most awarded craft distilleries in the U.S. and a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), today announced the launch of the 2 Mile High Whiskey Club, a new membership that delivers limited releases, special cask finishes and single-barrel picks straight to members, along with an insider's view of the people and process behind them. Some of Breckenridge Distillery's best whiskeys never make it to store shelves, and the club gives whiskey lovers a way in.

Membership is $199 per quarter and includes two 750mL bottles each season, chosen from a rotating mix of the distillery's most distinctive whiskeys. Spots are limited, with more opening each quarter. Membership is open to adults 21+.

What members get:

• Two exclusive bottles every quarter: limited releases, special cask finishes, single-barrel offerings and other hard-to-find Breckenridge whiskeys

• Virtual tastings and cocktail sessions: Built around each release, covering the flavors, techniques and inspiration behind every bottle.

• Insider updates: Distillery news, seasonal cocktail recipes and first word on upcoming releases and projects in development

• Preferred access: Access to distillery events.

• Member discounts: 10% off at the Breckenridge Distillery Restaurant and 15% off merchandise and bottles in-store at the Breckenridge Distillery’s two retail stores.

The first lineup shows the range of what's happening in Breckenridge's barrels. Planned selections include Breckenridge Holiday Blend, a Merlot Cask Finish Whiskey and a Master Distiller's pick of Breckenridge Powder Hound Whiskey.

"There's always something new happening in our barrels, and some of our most exciting whiskeys are the ones you can't find everywhere," said Bryan Nolt, Founder and CEO of Breckenridge Distillery. "The 2 Mile High Whiskey Club is our way of sharing those discoveries with people who really love whiskey and giving them a front-row seat to what we're creating along the way."

The club is just getting started. Future programming may include private tastings, whiskey education sessions and the chance for members to help select a club single barrel, giving them a hands-on role in the distillery's whiskey-making process.

Age 21+. Always enjoy responsibly.

About Breckenridge Distillery

Founded in Colorado in 2008, Breckenridge Distillery is the “World’s Highest Distillery,” and is best known for its award-winning blended bourbon whiskey, a high-rye mash American-style whiskey. One of the most highly awarded distilleries in the U.S., the Breckenridge Distillery is proudly a 3x Icons of Whisky and 10x winner of Best American Blended at the World Whiskies Awards by Whisky Magazine and a 6x winner of Colorado Distillery of the Year by the New York International Spirits Competition. Most recently, Breckenridge Port Cask Finish was named World’s Best Finished Bourbon at the 2024 World Whiskies Awards, joining Breckenridge High Proof, named World’s Best Blended Whiskey, and Breckenridge Gin, named World’s Best Compound Gin at the World Gin Awards by Gin Magazine. Breckenridge spirits have been awarded 7 Double Golds at the San Francisco World Spirits Competition.

The Breckenridge Distillery is more than award-winning spirits, offering an immersive guest experience. Named one of the country’s Top Visitor Attractions by Whisky Magazine, guests can dine at the award-winning restaurant, enjoy show-stopping cocktails, explore an in-depth tasting, and get an inside look at the active production facility—including the opportunity to blend their own whiskey.

Breckenridge Distillery is a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company inspiring and empowering the worldwide community to live their very best life.

About Tilray Brands Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

Forward-Looking Statements

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