Good Alibi Brings a New Kind of Non-Alcoholic Sparkling Wine to Every Celebration

Women-owned brand reimagines the sparkling wine ritual with an elevated, alcohol-light alternative crafted for those who want to celebrate fully and wake up feeling their best

Austin, TX – November 12, 2026 – Good Alibi, a women-owned non-alcoholic sparkling wine brand, officially launches today, offering a fresh take on what it means to raise a glass. Crafted like sparkling wine, not sparkling juice, Good Alibi delivers the bubbles, complexity and celebratory ritual of a bottle worth opening, without asking drinkers to sacrifice how they want to feel the next morning. It’s crisp and refreshing, with notes of pear, peach and white stone fruit, balanced by bright acidity and plenty of bubbles. With just 0.2% alcohol by volume (ABV), 40 calories and 4 grams of sugar per serving, Good Alibi is made for dinner parties, milestone moments, spontaneous nights out and every toast in between.

Founded by Elizabeth Beelman, Good Alibi was born from a simple realization: alcohol was never the reason a night was memorable. It was the people gathered around the table, the dinners that ran late, the friends who stayed for one more story and the ritual of opening something special. As Beelman reevaluated her own relationship with alcohol, she knew she didn't want to give up those experiences. Instead, she set out to create a non-alcoholic sparkling wine that made choosing not to drink, or choosing to drink less, feel like an invitation rather than a compromise.

“The hardest part wasn't giving up alcohol; it was the idea that not drinking might change how I participated in the world,” said Beelman. “I still wanted to host dinners, celebrate with friends, stay up laughing and be part of every moment. Good Alibi is about making those experiences just as fun and giving everyone something special in their glass, whatever their relationship with alcohol looks like.”

As consumers increasingly reconsider when, why and how they drink, Good Alibi offers an elevated option for those who want to be more intentional without sitting out the celebration. Designed for the sober, sober-curious, health-conscious and anyone looking for another great choice, the brand brings the sophistication of sparkling wine to a new generation of drinking occasions. Its philosophy is simple: the fun was never in the alcohol. It was always in the people.

Good Alibi will be available to purchase directly from the brand beginning Thursday, November 12th.

For more information, follow Good Alibi on Instagram at @drinkgoodalibi.

About Good Alibi

Good Alibi is a women-owned non-alcoholic sparkling wine brand founded by Liz Beelman for people who want all of the celebration without sacrificing tomorrow. Crafted like sparkling wine, not sparkling juice, Good Alibi delivers the ritual, complexity and bubbles of a bottle worth celebrating, with just 0.2% ABV, 40 calories and 4 grams of sugar per serving. Made for dinner parties, milestone toasts, late nights and everything in between, Good Alibi believes that drinking differently shouldn't mean missing out. Because the fun was never in the alcohol—it was always in the people and having something great in your glass.