Amaro Alpino Appoints M.S. Walker Brands as U.S. Importer for American Market Debut

BOSTON, MA – Amaro Alpino, the historic Italian herbal liqueur rooted in the Alpine traditions of Trentino, has appointed M.S. Walker Brands as its U.S. importer. The partnership marks Amaro Alpino’s first entry into the United States, opening a new chapter for a spirit shaped by nearly a century of Italian craftsmanship and regional heritage.

Founded in 1930 by Agostino Pontillo, Amaro Alpino draws on traditional amaro-making and the distinctive herbs, roots and berries of the Alpine landscape. Today, brothers Marco and Massimo Sembenotti are bringing the brand beyond Italy and to American consumers.

In 2024, Amaro Alpino received the prestigious Marchio Storico di Interesse Nazionale designation, Italy’s recognition for historical trademarks of national interest. The distinction recognizes the brand’s longstanding contribution to Italian commercial and cultural heritage.

“Amaro Alpino represents exactly the kind of authentic, place-driven spirit that deserves a larger audience,” said Daniel Hubbard, Austria/Germany/Italy National Portfolio Manager at M.S. Walker. “Its history in Trentino, Alpine character and recent historical trademark recognition speak to a genuine sense of place. As interest in distinctive regional Italian spirits continues to grow, we’re excited to introduce Amaro Alpino and its story to the United States.”

For Marco and Massimo Sembenotti, the U.S. launch is both a milestone for the brand and an opportunity to introduce a distinctive piece of Trentino’s heritage to a new audience.

“Bringing Amaro Alpino to the United States for the first time is an important moment for our family and for the brand,” said Marco and Massimo Sembenotti. “Amaro Alpino carries the history of our region and the spirit of the Alps. We are proud of the recognition the brand has received in Italy, and we see this partnership with M.S. Walker as an opportunity to share our heritage with American consumers who appreciate authenticity, tradition and a true connection to place.”

The partnership positions Amaro Alpino within a growing U.S. interest in regional Italian spirits, offering bartenders, spirits professionals and consumers an expression grounded in the Alpine landscape and traditions of Trentino. M.S. Walker will focus on introducing the brand to the American trade and building awareness of its history and distinctive Alpine character.

Amaro Alpino will be available in 700ML (SRP: $34.99) and 1L (SRP: $39.99) formats, with a Riserva expression available for $59.99.

About Amaro Alpino

Founded in Trento, Italy, in 1930 by Agostino Pontillo, Amaro Alpino is a historic Italian herbal liqueur inspired by the botanicals and traditions of the Alpine region. Crafted from a secret recipe featuring 22 natural herbs, roots and berries, it reflects the distinctive character of its Trentino origins. In 2024, Amaro Alpino received Italy’s Marchio Storico di Interesse Nazionale recognition, affirming its place in the country’s historical and cultural heritage. Today, brothers Marco and Massimo Sembenotti lead the brand into its next chapter.