Brown-Forman Launches el Jimador New Mix Pikosito Flavor in U.S.

The beloved spicy tamarind flavor from Mexico is finally stateside

(Louisville, Kentucky) October 30, 2026 – Capitalizing on the explosive growth of New Mix RTDs in the U.S. and the unstoppable surge of spicy flavor trends, Brown-Forman is officially unleashing New Mix Pikosito to U.S. consumers. The bold tamarind flavor, a longtime fan favorite in Mexico, joins New Mix’s growing U.S. portfolio alongside Paloma, Cantarito, and Vampiro.

Pikosito blends tamarind liqueur with Blanco Tequila for a bright, citrus finish with a distinctive chili kick. The result is a refreshing, craveable cocktail that brings the same irresistible sweet-heat combination that pairs well with tacos, spicy seafood, and botanas.

New Mix was first introduced in 1997 as Mexico's premixed tequila RTD. The newest flavor, Pikosito, is crafted and canned at Casa Herradura in Jalisco, Mexico. As Mexico's undisputed heavyweight in RTD cocktails, New Mix doesn't just introduce a flavor; it imports a culture.

“Pikosito is rooted in Mexican food and drink culture, made for consumers looking for more bold flavor and spice in a ready-to-drink cocktail,” said Mary Beth O’Mara, USA&C Brand Director, Ready-to-Drink (RTD) Portfolio. “Tamarind, citrus and chili come together with el Jimador to bring a truly authentic taste of Mexico to the RTD aisle.”

Pikosito (5% ABV) comes in 355 mL (12 oz) cans, sold in convenient four-packs at a suggested retail price of $10.99. It rolls out this fall in select markets, including CA, TX, NY, NJ, IL, AZ, CO, NM, NV, OH, PA, KY, FL, IN, NC, VA and GA.

About New Mix

New Mix is Mexico’s #1 ready-to-drink cocktail brand, crafted with el Jimador Blanco Tequila and produced and canned in Jalisco, Mexico. Since its launch in 1997, New Mix has set the standard for authentic, full-flavor tequila cocktails that capture the spirit and energy of Mexican culture. Each flavor delivers an authentic taste of Mexico, blending craftsmanship, quality, and convenience in every can. As the brand continues to grow, New Mix is exploring opportunities to bring its vibrant selection to new markets in 2026.

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Press Release Contact:

Gabrielle Asadoor,

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Tequila Specialty, 5% alc./vol., imported by Brown-Forman, Louisville, KY

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