ZALT Surpasses $1 Million in Revenue 10 months after Launch with 100,000 Cans Sold, Closes Shark Tank Deal with Kevin O'Leary

SAN DIEGO, Calif. — October 2026 — ZALT, the fast-growing brand pioneering the electrolyte pouch category, has surpassed $1 million in revenue and 100,000 cans sold within just 10 months of its January 2026 launch.

The milestone comes on the heels of ZALT's October 7 appearance on ABC's Shark Tank, where co-founders Sam Mitchell and Dominic Gozza secured a deal with investor Kevin O'Leary. The partnership has since been finalized, marking a major step forward for the emerging brand.

Founded with the mission of making hydration more convenient, accessible and fun, ZALT delivers electrolytes and B vitamins through nicotine-free, caffeine-free oral pouches. The format offers an alternative to traditional powders, drinks and supplements, designed for active consumers who want functionality without the hassle.

"Our own expectations have been blown away," said Dominic Gozza, co-founder of ZALT. "We've sold over 100,000 cans, crossed a million dollars in revenue, and closed a deal with Kevin O'Leary. It's been a pretty wild ride, but we're just getting started."

ZALT's rapid growth reflects increasing consumer interest in convenient functional products, particularly those that integrate naturally into active lifestyles. From surfers and mountain bikers to runners and everyday adventurers, ZALT is building a community around a simple idea: electrolytes for people in motion.

But while product innovation sits at the center of the business, the founders have taken a decidedly unconventional approach to building the brand.

With a playful identity, a growing roster of professional athletes and an emphasis on real-world experiences over traditional advertising, ZALT is working to make functional wellness feel less like a chore and more like something people actually want to be part of.

"We take the product seriously, but we don't think everything else has to be so serious," said Sam Mitchell, co-founder and head of creative strategy at ZALT. "We're building a brand around people who love getting outside, being active and having a good time. That's always been the vision, and it's exciting to see that resonate."

For Mitchell and Gozza, these milestones represent an exciting early chapter in a much bigger ambition. As the company continues to pioneer an entirely new approach to hydration support, the opportunity ahead extends far beyond its early milestones—with the potential to redefine how consumers think about, access, and consume electrolytes.

About ZALT

Founded in 2026, ZALT is a functional hydration brand delivering electrolytes and B vitamins through innovative nicotine-free, caffeine-free oral pouches. Built for people in motion, ZALT combines convenient functionality with a playful, irreverent approach to active living. From mountain trails to everyday adventures, ZALT is bringing a new kind of energy to the hydration category.