Sweet Logic Welcomes Creator Devin Cordle as Co-Founders Following National Whole Foods Market Launch

ARVADA, Colo., Oct. 27, 2026 -- Sweet Logic, a better-for-you cookie and baking brand, today announced that creator Devin Cordle has joined the company as co-founder and Chief Brand Officer.

The announcement follows the national launch of Sweet Logic Mini Cookies at Whole Foods Market. The cookies, available in Chocolate Chip, Double Chocolate and Cinnamon Churro, are now sold in nearly 500 Whole Foods Market stores across the United States.

Devin Cordle has built a social media community of millions of followers around family life, faith and living with Type 1 diabetes. As co-founders, Devin and Hunter will lead Sweet Logic's brand, creative direction and community engagement, beginning with a relaunch of the company's website and brand identity on Oct. 27.

"Becoming a mom made me even more intentional about the food choices I make for my family, and Sweet Logic felt personal to me from the very beginning," said Devin Cordle, Co-Founder and Chief Brand Officer of Sweet Logic. "I've spent years sharing my life with my community, and now I have the opportunity to help build something I believe in. Becoming a co-founder is a full circle moment."

"When I reached out to Devin, she was already dreaming about building a baking brand of her own, and the timing felt like more than a coincidence," said Alli Escovedo Owen, Co-Founder and CEO of Sweet Logic. "Devin and Hunter bring real trust with millions of families. Welcoming them as co-founders alongside our national Whole Foods Market launch is the moment Sweet Logic goes from a product people find to a brand people know."

Sweet Logic Mini Cookies are available at Whole Foods Market stores nationwide. The brand's broader portfolio, including pancake and baking mixes, is available at EatSweetLogic.com, on Amazon and on TikTok Shop.

About Sweet Logic

Sweet Logic is a better-for-you cookie and baking brand based in Arvada, Colorado, led by Co-Founder and CEO Alli Escovedo Owen. The brand makes cookies, pancake mixes and baking mixes designed to give families the sweets they love with ingredients they recognize. Sweet Logic Mini Cookies are sold nationally at Whole Foods Market, and the brand's full portfolio is available at EatSweetLogic.com, on Amazon and on TikTok Shop. In 2026, creator Devin Cordle joined Sweet Logic as Co-Founder and Chief Brand Officer.