Part of BevNET Live Winter 2017
BevNET Live Winter 2017 - New Beverage Showdown
BevNET Live Winter 2017 · December 4, 2017 · Loews Santa Monica Beach Hotel, Santa Monica, CA
Contestants and judges at the New Beverage Showdown 14 during BevNET Live Winter 2017 in Santa Monica, California. Fourteen emerging beverage brands pitched in the December 4 semifinals, and the finalists presented on December 5; Bear Squeeze was named the winner and received a $5,000 check presented by Venturing & Emerging Brands.
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Judges taste samples before the New Beverage Showdown 14 semifinals at BevNET Live Winter 2017

Contestant holds up a product pouch during the New Beverage Showdown 14 semifinals at BevNET Live Winter 2017

Contestant pitches at the lectern during the New Beverage Showdown 14 semifinals at BevNET Live Winter 2017

Contestant presents a coffee brand during the New Beverage Showdown 14 semifinals at BevNET Live Winter 2017

Contestant speaks at the lectern during the New Beverage Showdown 14 semifinals at BevNET Live Winter 2017

Two presenters share a high five during the New Beverage Showdown 14 semifinals at BevNET Live Winter 2017

Contestant presents a tart cherry juice brand during the New Beverage Showdown 14 semifinals at BevNET Live Winter 2017

Contestant presents an organic sports drink during the New Beverage Showdown 14 semifinals at BevNET Live Winter 2017

Contestant pitches a snack bar brand during the New Beverage Showdown 14 semifinals at BevNET Live Winter 2017

Contestant presents a plant-based drink during the New Beverage Showdown 14 semifinals at BevNET Live Winter 2017

Emcee at the lectern with the judges panel during the New Beverage Showdown 14 semifinals at BevNET Live Winter 2017

Contestant presents a basil seed drink during the New Beverage Showdown 14 semifinals at BevNET Live Winter 2017

Two presenters at the lectern during the New Beverage Showdown 14 semifinals at BevNET Live Winter 2017

Contestant presents a cannabis-infused soda brand during the New Beverage Showdown 14 semifinals at BevNET Live Winter 2017

Contestants present during the New Beverage Showdown 14 finals at BevNET Live Winter 2017

Contestant presents at the lectern during the New Beverage Showdown 14 finals at BevNET Live Winter 2017

Contestant explains competitive advantage during the New Beverage Showdown 14 finals at BevNET Live Winter 2017

Judges listen to a pitch during the New Beverage Showdown 14 finals at BevNET Live Winter 2017

Contestant presents expansion plans during the New Beverage Showdown 14 finals at BevNET Live Winter 2017

The four judges listen to a pitch during the New Beverage Showdown 14 finals at BevNET Live Winter 2017

Wide view of the judges panel during the New Beverage Showdown 14 finals at BevNET Live Winter 2017

Contestants present to the judges during the New Beverage Showdown 14 finals at BevNET Live Winter 2017

Contestant describes a hydration drink during the New Beverage Showdown 14 finals at BevNET Live Winter 2017

Contestant shows a team collage during the New Beverage Showdown 14 finals at BevNET Live Winter 2017

A judge laughs while holding a sample bottle during the New Beverage Showdown 14 finals at BevNET Live Winter 2017

New Beverage Showdown 14 winner is presented with an oversized check at BevNET Live Winter 2017

Handshake on stage at the New Beverage Showdown 14 winner announcement at BevNET Live Winter 2017